College campus recruitment can be an excellent resource for locating
highly educated and motivated new entrants into the workforce.
Companies in the public accounting, investment banking, and management consulting fields have historically relied upon college campus recruitment for entry-level professionals. Of course, those same organizations will also recruit from MBA programs or law schools
to attract newly minted candidates.

However, campus recruiting is no longer reserved for those
prestigious Fortune 500 corporations looking only for the top 5 percent of graduating classes to join their ranks. Today companies of all sizes and shapes look to recent college grads to staff positions. In fact, any organization that has the flexibility to train and to allow new hires a generous learning curve could benefit from college campus recruiting.

You have to be prepared for higher-than-average turnover when
dealing with young adults who are trying to find their niche in the
world. Still, with tight employment markets expected for some time
to come, this resource could provide you with a substantial source
of recruitment bench strength. After all, few segments of our society
are as motivated as new grads to set the world on fire and prove
their mettle.

Tell Me More
There’s typically no fee for recruiting on college campuses. Among
the criteria that many universities and colleges use in deciding
whether to allow companies to recruit on campus are these:

Recruiters should be honest and respectful of the institution,
its employees, and the student applicants.
Job positions and proposals for remuneration and benefits
must be factual and fairly current.
Corporate recruiters should be prepared to invite local finalists
to their companies for in-person visits with hiring
managers and also be prepared to discuss the training programs
and performance expectations before extending an offer of employment.

Copies of annual reports, benefits information, job descriptions,
employment applications, and information regarding your company’s
Web site will be necessary in advance. After all, you’ll want to provide the school with that information up front so that candidates
will have enough information to choose your organization as a target employer and to ask informed interview questions during your meeting.

Taken From : The Hiring and Firing Quention and Answer Book